DigitalFilm Tree case study
DigitalFilm Tree is a research and development based production, post, and consulting environment. Since 1998, DigitalFilm Tree has played a definitive role in bringing revolutionary change to the post-production industry by pioneering innovative tools and workflows in a creative way.
DigitalFilm Tree has been exploring the use of PCoIP® technology, applying it to various points of the digital film workflow. And they’ve been using this revolutionary technology to connect between a satellite office in Bangalore and Hollywood, working on a post -production project. The creative users in Bangalore manipulate the data by accessing a server and storage in Hollywood, enjoying the same HD visual experience as if the computing power were local. The movie itself is secure, thus limiting liability issues, because PCoIP protocol sends only encrypted pixels, and not the actual data itself, to Bangalore.
Ramy Katrib, founder of DigitalFilm Tree, thinks PCoIP technology is a revolution in its own right, with the potential to change the industry, “Everyone here got excited about PCoIP because we saw the potential. We can do so many different things with it.” To describe PCoIP, Ramy starts with comparing it to KVM technology, but with global capability. (KVM is a hardware device that allows a user to control multiple computers from a single keyboard, video monitor and mouse, or to connect a single computer to multiple keyboards, video monitors and mice.) But Ramy quickly points out that PCoIP is quite different from KVM in several important respects: It transmits only pixels, no data actually leaves the data center, which overcomes the security concerns paramount in the industry, and unlike other remoting technologies PCoIP technology provides a high quality visual experience for the user, even if they are half a world away using a high-latency network connection.
Ramy notes significant advantages to using PCoIP technology throughout the movie production workflow, particularly around collaboration. Production companies will be able to ‘crew up’ using resources anywhere in the world, because this allows everyone to work from the same digital resources and experience HD video, without regard to their location. Dailies can be viewed instantly, from anywhere, without the need to upload files, and art direction can be provided as if the artist is in the studio, even though they may be working from home or the other side of the continent. In addition, transporting data storage media and devices is no longer necessary with PCoIP technology, and saves on production costs. Using PCoIP in this way, Ramy sees contractors and offices around the world being connected in real time, resulting in unprecedented efficiency.
Finally, PCoIP technology simplifies the job of providing and managing the tools that artists and editors need. The ability to provide a true experience remotely enables all storage and processing power to reside in one central location. Even if a production house has multiple offices and many remote contractors, all of them can be supported from a central facility, providing huge savings in equipment, logistics and support costs.
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Ramy Katrib, founder & CEO |
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